{"id":304,"date":"2025-12-06T23:42:19","date_gmt":"2025-12-07T04:42:19","guid":{"rendered":"https:\/\/angelgrimaldo.com\/blog\/?p=304"},"modified":"2025-12-09T23:19:20","modified_gmt":"2025-12-10T04:19:20","slug":"las-ias-de-google-que-cambiaran-tu-marketing","status":"publish","type":"post","link":"https:\/\/angelgrimaldo.com\/blog\/las-ias-de-google-que-cambiaran-tu-marketing\/","title":{"rendered":"Las IAs de Google que cambiar\u00e1n tu Marketing"},"content":{"rendered":"\n<p>Acabo de terminar de leer un <a href=\"https:\/\/business.google.com\/es-all\/think\/ai-excellence\/uso-marketing-ia\/\" target=\"_blank\" rel=\"noreferrer noopener\">art\u00edculo de Google<\/a> sobre c\u00f3mo integrar la Inteligencia Artificial en nuestro flujo de trabajo diario y, honestamente, <strong>quer\u00eda compartirles un resumen pr\u00e1ctico<\/strong>.<\/p>\n\n\n\n<p>Ya no estamos hablando de \u00abfuturo\u00bb, estamos hablando de herramientas que puedes (y deber\u00edas) empezar a explorar hoy mismo. Aqu\u00ed te dejo la lista definitiva de las IAs mencionadas en el caso de estudio, para qu\u00e9 sirven y <strong>d\u00f3nde encontrarlas<\/strong>:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. \ud83e\udde0 Para la Estrategia y Creatividad: <strong>Gemini<\/strong><\/h3>\n\n\n\n<p>El cerebro de todo. En lugar de enfrentarte a la hoja en blanco, \u00fasalo para crear <em>briefs<\/em> de campa\u00f1a, analizar a tu audiencia o pedirle ideas creativas bas\u00e1ndote en los documentos de tu marca.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00bfPara qu\u00e9 sirve?<\/strong> Generaci\u00f3n de textos, an\u00e1lisis de datos, creaci\u00f3n de estrategias y briefs.<\/li>\n\n\n\n<li><strong>\ud83d\udd17 Enlace:<\/strong> <a href=\"https:\/\/gemini.google.com\/app\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba Gemini aqu\u00ed<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. \ud83d\udde3\ufe0f Para Internacionalizar tus Videos: <strong>Ariel<\/strong><\/h3>\n\n\n\n<p>\u00a1Esta es una joya para los que hacemos e-commerce global! Es una herramienta <em>Open Source<\/em> que dobla autom\u00e1ticamente tus anuncios de video a otros idiomas, manteniendo la voz original o adapt\u00e1ndola.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00bfPara qu\u00e9 sirve?<\/strong> Doblaje autom\u00e1tico de videos publicitarios a gran escala.<\/li>\n\n\n\n<li><strong>\ud83d\udd17 Enlace (GitHub):<\/strong> <a href=\"https:\/\/github.com\/google-marketing-solutions\/ariel\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre Ariel aqu\u00ed<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u2702\ufe0f Para Reciclar y Adaptar Contenido: <strong>ViGenAiR<\/strong><\/h3>\n\n\n\n<p>\u00bfTienes un video horizontal de 1 minuto y necesitas <em>Shorts<\/em> o <em>Reels<\/em> de 15 segundos enfocados en venta? ViGenAiR usa la IA para segmentar tu video largo y volver a armarlo en formatos cortos con coherencia.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00bfPara qu\u00e9 sirve?<\/strong> Transformar videos largos en assets cortos y verticales para redes sociales.<\/li>\n\n\n\n<li><strong>\ud83d\udd17 Enlace (GitHub):<\/strong> <a href=\"https:\/\/github.com\/google-marketing-solutions\/vigenair\" target=\"_blank\" rel=\"noreferrer noopener\">Descarga ViGenAiR aqu\u00ed<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. \ud83c\udfa8 Para Crear Im\u00e1genes desde Cero: <strong>Imagen 3<\/strong><\/h3>\n\n\n\n<p>Si necesitas fotos de producto en una \u00abisla griega\u00bb y no tienes presupuesto para viajar, esto es para ti. Genera im\u00e1genes fotorrealistas con simples instrucciones de texto.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00bfPara qu\u00e9 sirve?<\/strong> Generaci\u00f3n de im\u00e1genes de alta calidad (ideal para fondos de producto o posts sociales).<\/li>\n\n\n\n<li><strong>\ud83d\udd17 Enlace:<\/strong> <a href=\"https:\/\/deepmind.google\/technologies\/imagen-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conoce Imagen 3 en Vertex AI<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. \ud83c\udfa5 Para Generar Video: <strong>Veo<\/strong><\/h3>\n\n\n\n<p>El siguiente nivel. Tomas una imagen est\u00e1tica de tu producto y le pides a la IA que la anime o genere un video corto. Perfecto para darle vida a tus cat\u00e1logos.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00bfPara qu\u00e9 sirve?<\/strong> Generaci\u00f3n de video de alta definici\u00f3n 1080p a partir de texto o imagen.<\/li>\n\n\n\n<li><strong>\ud83d\udd17 Enlace:<\/strong> <a href=\"https:\/\/deepmind.google\/technologies\/veo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explora Veo<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. \ud83c\udfb5 Para la Banda Sonora: <strong>Lyria<\/strong><\/h3>\n\n\n\n<p>Olv\u00eddate de los problemas de derechos de autor. Lyria crea m\u00fasica de fondo original y de alta calidad adaptada al \u00abvibe\u00bb que le pidas (ej. \u00abmelod\u00eda veraniega y alegre\u00bb).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00bfPara qu\u00e9 sirve?<\/strong> Generaci\u00f3n de m\u00fasica e instrumentalizaci\u00f3n con IA.<\/li>\n\n\n\n<li><strong>\ud83d\udd17 Enlace:<\/strong> <a href=\"https:\/\/deepmind.google\/models\/lyria\/\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre Lyria de Google DeepMind<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1 El Dato Extra: Medici\u00f3n ABCD<\/h3>\n\n\n\n<p>El art\u00edculo tambi\u00e9n menciona el uso de detectores <strong>ABCD<\/strong> (Attention, Branding, Connection, Direction). B\u00e1sicamente, es usar la IA para que \u00abvea\u00bb tu anuncio antes de publicarlo y te diga si cumple con las mejores pr\u00e1cticas de YouTube (ej. \u00ab\u00bfSale el logo en los primeros 5 segundos?\u00bb).<\/p>\n\n\n\n<p><strong>\ud83d\udc49 Mi consejo:<\/strong> Muchas de estas herramientas (como Ariel y ViGenAiR) est\u00e1n disponibles como c\u00f3digo abierto en <strong>Google Cloud<\/strong>. Si no eres programador, \u00a1p\u00e1sale estos enlaces a tu equipo de TI o desarrollo web hoy mismo! La ventaja competitiva est\u00e1 en la velocidad de implementaci\u00f3n.<\/p>\n\n\n\n<p>\u00bfCu\u00e1l vas a probar primero?<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acabo de terminar de leer un art\u00edculo de Google sobre c\u00f3mo integrar la Inteligencia Artificial en nuestro flujo de trabajo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[73,74,71,69,70,72],"class_list":["post-304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial","tag-ariel","tag-gemini","tag-imagen-3","tag-lyria","tag-veo","tag-vigenair"],"_links":{"self":[{"href":"https:\/\/angelgrimaldo.com\/blog\/wp-json\/wp\/v2\/posts\/304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/angelgrimaldo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/angelgrimaldo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/angelgrimaldo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/angelgrimaldo.com\/blog\/wp-json\/wp\/v2\/comments?post=304"}],"version-history":[{"count":2,"href":"https:\/\/angelgrimaldo.com\/blog\/wp-json\/wp\/v2\/posts\/304\/revisions"}],"predecessor-version":[{"id":308,"href":"https:\/\/angelgrimaldo.com\/blog\/wp-json\/wp\/v2\/posts\/304\/revisions\/308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/angelgrimaldo.com\/blog\/wp-json\/wp\/v2\/media\/306"}],"wp:attachment":[{"href":"https:\/\/angelgrimaldo.com\/blog\/wp-json\/wp\/v2\/media?parent=304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/angelgrimaldo.com\/blog\/wp-json\/wp\/v2\/categories?post=304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/angelgrimaldo.com\/blog\/wp-json\/wp\/v2\/tags?post=304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}